SUMMARY
An accomplished, bilingual Sales and Marketing Director with over 20 years of solid experience in Digital Marketing, CRM and IT. An excellent presenter who exhibits creativity and an ability to listen. Specialized in Change Management to help executives and employees change processes, and process changes. Driven by results, new challenges, surpassing the team’s objectives and improving the quality of supervised employees. Dedicated to securing new clients and increasing the loyalty of existing ones.
Principal competencies:
Coaching Sales and Marketing Teams Managing Sales and Production Teams Deepening Business Relationships Implementing CRM Pitching Concepts
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Developing Strategic Marketing Programs Digital Marketplace Expertise Delivering Strategic Communications Implementing Targeted Training Programs Managing Multiple Projects
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PROFESSIONAL ACHIEVEMENTS
Sales Team Supervision and Development
G2 Group, Krplink, Symantec Software, McAfee Software
- Recruited and developed representatives to resell CRM and Digital Marketing services resulting in 150% year-to-year growth.
- Designed sales response processes to manage 100 customer information requests per day.
- Justified and implemented the call-centre business case for the French help desk and customer service.
- Led the project team in the development of an eCRM strategy for the Government of Ontario, resulting in an increase of tracked investment opportunities of 300%.
Digital Marketing
Hewitt Equipment Limited, Krplink and G2 Group
Implemented Search Engine Advertising and Placement Strategy that resulted in a 300% increase in site traffic and improved processes that increased online sales by 150%.
Increased a Consumer Beverage opt-in “Friends” e-mail list from 10,000 to 100,000.
Delivered a bilingual e-marketing/CRM workshop which helped open $105 million in federal funding.
Implemented the first online promotion for a Consumer Packaged Goods client spanning 205 brands.
Managed over 20 website development projects.
Business Development
G2 Group, Krplink, Symantec Software, McAfee Software, SRA
- Increased the Sales Pipeline from $150,000 to $2,200,000 in 60 days.
- Negotiated multi-million annuity contracts with the Canadian and Quebec Governments.
- Exceeded the sales quota (President’s Club), by over 110% between 1990 and 1995.
Change Management; Internal Communications and Training
Hewitt Equipment, University of Toronto, G2 Group, Krplink, SRA and QW Page Associates
- Planned Strategy and managed change for an ERP consolidation across 3 companies.
- Implemented a Quoting Application on the blackberry platform for new sales.
- Project Managed 18 CRM implementations (PeopleSoft, ACT!, Salesforce.com, Pivotal…).
Employment History
Hewitt Equipment Limited (2007 – 2011)
Manager Change Management and Training
Managed cross-functional teams to plan, organize, execute and evaluate IT Change Management Initiatives, (Training, Communication and Executive Sponsorship) for ERP and Sales automation projects.
Krplink Inc. (2003 – 2005)
Director, Digital Marketing
As Director of Digital Marketing at this Retail Marketing Agency, Leadership responsibilities included: managing employees, freelancers and vendors, managing client projects and directing accounts to build strategic marketing plans that built the brand.
G2 Group Inc. (1997 – 2003 & 2005 – 2007)
Director CRM Project Services
Responsible for developing the company's sales and marketing activities for CRM services, hiring and overseeing project personnel, facilitating process mapping, analyzing customer segmentation and assuring solutions were implemented on-time, on-budget and to specifications.
McAfee Software Inc. (1996 – 1997)
Sales Manager, Help Desk and Network Administration
Symantec Software Inc. (1993 – 1996)
Senior Corporate Sales Representative
SRA - IBM’s IT Education Company (1989 – 1993)
Eastern Canada Account Manager
QW Page Associates (1988 – 1989)
Public Relations and Marketing Coordinator
EDUCATION AND TRAINING
Marketing and Public Relations Certificate: Humber College
Bachelors: Geographic Information Systems: University of Waterloo
Specialized Training
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COMMUNITY ACTIVITIES
École Marguerite Bourgeois (2009 – 2011)
Governing Board
Reviewed and approved budgets, set annual objectives and provided a very important liaison between the educational system and the school children’s parents.
University of Toronto (1999 – 2007)
Digital Marketing and CRM Instructor
Honored by the University with “The Award for Excellence in Teaching” in 2001