SnappleFun Integrated Promotion

SnappleFun Contest Website Home Page A lucky winner drove home a 2005 New Beetle; Convertible GLS while Snapple experienced a 634% increase in traffic to the Snapple Fun site and the Snapple permission marketing list grew by 420%.

SnappleFun was developed as a comprehensive consumer and retailer promotion for Snapple. The project consisted of creating the promotion identity, securing prizes and designing the contest site; snapplefun.com and it's instant win game.

Visitors played for a chance to win instant prizes from HMV including $500 shopping sprees and $20 gift cards. The in-store point-of-purchase promotion al material directed visitors to the contest site.

This provided Snapple with valuable consumer insight on consumer loyalty and purchasing patterns

It also drove retailer participation with a hard to refuse offer - win a big-screen high definition TV. Retailers were required to enter the contest via the consumer site, where they saw firsthand the investment Snapple has made in supporting retailers' business by driving customers into their stores.

 


 
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